Times change, markets change. What has changed in the kitchen and bathroom market in 2017? Knowing yourself and your enemy will win. Under the new situation, how should enterprises respond to market changes? China Building Decoration Association Housing Department Home accessories industry branch, credit research, think tank jointly written "2017 China kitchen and bathroom market and consumer behavior research Report" by kitchen and bathroom market analysis found that in 2017, kitchen and bathroom market house customization has become the industry's "new favorite", kitchen and bathroom smart products are very popular.
1. Kitchen and bathroom market scale.
Kitchen and bathroom decoration as an important part of residential decoration, in the finished residential decoration tide arrival of the present, will undoubtedly usher in new opportunities. In general, China's kitchen and health industry developed faster in 2016 than in 2015.
In 2015, with the upgrading of consumer demand, China's economy has entered a new normal, the process of the entire decoration of finished houses has accelerated, and the kitchen and bathroom industry participants who have entered the process of brand centralized development with the rise of Internet home improvement will face a comprehensive and cruel market competition.
In 2016, the sales of Hatch security market was 251.4 billion yuan, an increase of 4%, in 2017, under the accumulation of good policies, under the influence of market factors such as Hatch security market growth rate, the market size is expected to reach 270 billion yuan, an increase of about 7%. Among them, the bath market is 140 billion yuan, and the kitchen cabinets and kitchen appliances market is 130 billion yuan. In addition, with the influx of capital market forces, most of the above kitchen companies will continue to maintain strong growth momentum, with an average growth rate of around 30% in 2017.
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